Mi Elfverson

Founder - The Vlog Academy

I'm a brand photographer and business vlog expert, born in Sweden but I’ve been living in the UK since 1999. I now reside by the sea in Hove.

I’ve always loved visuals and the creation of flow in a story, and I went straight to film school in Stockholm and carried on to study film at university and production at New York Film Academy.

After a magnificent 25 years in high-end film, TV and commercial production, I founded The Vlog Academy, where I now offer training both in front and behind the camera, as well as professional video production and brand photography.

As I started teaching vlogging, I soon understood there was a massive difference in confidence between men and women even at a corporate level – my EyeStorm visibility programme for women was born.

EyeStorm has now grown to become an award-winning community, which supports women to step forward with more confidence and a stronger voice, to elevate women’s position in society and encourage equality for all. We offer confidence training, events, workshops, networking, walks and talks around matters for women in the UK and globally.

From Stockholm to LA, New York to London, I have worked with global agencies and renowned Hollywood blockbusters, ranging from Kellogg’s and Volvo adverts to the James Bond and Harry Potter films - but nothing gives me more joy than seeing a woman step into her own power and start sharing her expertise.

I teach at universities and hold corporate workshops, I’m a keynote speaker and panelist at business conferences and podcasts in the UK and internationally.

www.eyestorm.org.uk